The
Campaign
The Concept
behind
Beelieve
campaign
Beelieve is inspired by the bee’s lifecycle. Like a bee that must carry her sting for the rest of her life and visit repeatedly the same place, to perform the same action, accordingly each patient has an autonomous routine and perform injections in specific periods of time. Here comes Beelieve to connect and motivate people that receive the same treatment, as well as to inform audience on understanding the disease and act responsively.
The Heros
that go through
all this
journey
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The action is to gather patients that receive the injection treatment and collect their syringes in order to create an artwork using the syringes.
The Story
This story will become a roadshow and will be exhibit-ed around city squares, as well as in a digital form which will be accessible by people that learn about Beelieve.
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